Plan Write^® for Hi-Tech Marketing

Benefits

Provides Expert Guidance for a Complete Marketing Plan

Merrill Chapman is a well-known expert in software product marketing. His background includes programming, sales and product marketing with industry leading software companies. His book, The Product Marketing Handbook has become the Bible for the software industry and been adopted by the largest software firms as well as start-up organizations. While the focus of his work is on software, most of the topics apply equally for all high technology businesses. The complete electronic version of his book: The Product Marketing Handbook for Software, Live! is included with and fully integrated into Plan Write for Hi-Tech Marketing.

You have access to the full electronic version of the book: The Product Marketing Handbook for Software. It has been totally linked to the Plan Write structure so that its advice for a given topic is just a click away. You can also treat it as a standalone E-book to use as your reference library. The book has complete explanations of all aspect of software marketing and includes real-life examples of successful and failed techniques as well as checklists, sample budgets, glossary and resource lists.

About the Author
Merrill R. (Rick) Chapman has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many different companies, including WordStar, Ashton-Tate, IBM, Inso, Bentley Systems, Berlitz, Hewlett-Packard, and Ziff-Davis. He is the author of The Product Marketing Handbook for Software, co-author of the Software Industry and Information Association's US Software Channel Marketing and Distribution Guide, and writes articles about software and high tech marketing for many different publications.

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